by author Jodi Stout Which one is the paid-for "news article?" A major controversy is brewing between traditional journalists and new media marketers over "brand journalism" or "native advertising." The lines are becoming increasingly blurred between news and advertising across every medium and consumers are left wondering what to expect from their once trusted news sources. One of Yahoo's top news stories today is headlined to gain attention regarding the "viral phenomenon" of this campaign. Yet the "news article" simply advertises a network tv show in an overtly journalistic style. Clickbait much? [caption id="attachment_239" align="alignleft" width="150"] Serious news about internet marketing or trickery?[/caption] Physically, news and advertisements are becoming virtually indistinguishable. This screenshot of Yahoo’s home page shows several different...