You Can’t Do 2 Things at Once… or Can You?

by author Jodi Stout The results are in and it’s a landslide... multi-tasking is bad for productivity. In fact, you’re likely to do 40% less than if you remained focused on a single task and apparently the rapid context switching causes long term brain damage. That frightening information comes from Devora Zack, author of Singletasking: Get More Done-One Thing at a Time. Unfortunately, as a busy entrepreneur, you’re likely to wear many hats and be constantly on-call for any myriad of demands and multi-tasking is standard operating procedure. Fortunately, there ARE ways to do more than one thing at a time. You can walk and chew gum, right? It’s not impossible for you to perform multiple tasks at a time,...

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